From ambiguity to traction: launch quickly, learn fast, scale what works

I'm Joris, a freelance product manager with 15+ years in tech, finance, and health. I help teams move from idea to impact—prioritizing the right problems, launching fast, and iterating on real user signals. Clients bring me in to lift conversions, boost adoption, and cut risk through clear strategy and lean experiments. Need momentum? Let's talk.

What I deliver

Validate Fast, Scale Smart

Faster growth with less risk: I help you validate the right bets quickly, then scale what works.

Fix the Funnel, Keep More Customers

Higher conversion and retention: I redesign key journeys and remove friction across funnels and onboarding.

Ship What Matters, Faster

Shorter time-to-value: I align teams on outcomes, cut delivery waste, and ship what customers actually need.

AI That Actually Works

Practical AI gains: I plug GenAI into real workflows—content, support, analytics—so it saves time, not creates noise.

How I help, by challenge

Featured Work

A selection of projects showcasing product strategy, UX design, and delivery excellence across different industries.

drpp. - Track What Matters

Built an AI-powered content curation platform from concept to launch, built for product managers and tech professionals who want to stay up-to-date, without drowning in information overload.

Delta Fiber - B2B Funnel

Redesigned B2B sales funnel achieving +100% conversion and -6% drop-offs through incremental releases.

With Intelligence - Platform

Led replatforming with UX discovery and testing, increasing DAU by 15% and onboarding success by 20%.

Caro Health - Patient Guidance

Led design, development, and launch of a patient guidance app from consultation to follow-up, streamlining processes and directing cross-functional delivery to improve retention and patient experience.

Healthy Workers - Analytics

Drove product strategy through scale-up phase, launching analytics dashboard that increased adoption by 15% and satisfaction by 30%.

KI - ING Private Banking

Guided ING Private Banking's concierge app from concept through UX, testing, branding to launch, using lean startup, design thinking, and agile delivery.

Palthe - Dry Cleaning Service

As Product Director at Fonk, launched a new dry cleaning proposition in 12 weeks, delivering an MVP to validate product-market fit.

Things I have done

drpp.

Founder

2025 - present

I conceived drpp.to cut through noisy feeds, built a curated-to-AI-to-publishing pipeline, and iterated on clarity, balance, and features like email subscriptions to continually improve the product.

Product Development

LLM pipeline

Founder

Delta Fiber Nederland

Senior Product Owner

2024 - 2025

I served as senior Product Owner for Delta Fiber, owning B2C and B2B sales funnels while leading discovery and delivery of a redesigned B2B funnel. I aligned product strategy with commercial goals, mapped customer journeys, designed and validated new funnel flows, and coordinated incremental releases to accelerate time‑to‑value—resulting in +100% B2B conversion, −6% B2B drop‑offs, and +60% delivery speed vs. B2C pipeline.

Product management

UX Design & Discovery

Product operations

Leadership

Product delivery

Product Owner

Sky UK

Senior Product Manager

2023 - 2023

I led discovery and delivery for the Wifi Max product, driving end-to-end product development from initial research through to launch. I coordinated cross-functional teams, defined product requirements, and ensured successful delivery of the new solution.

Product strategy

UX Research & Design

Product delivery

Management consulting

With Intelligence

Product Lead

2021 - 2022

I led a replatforming for With Intelligence, defining product strategy and a pragmatic time‑to‑market plan while driving UX discovery, design, and rigorous user testing end‑to‑end. The work streamlined onboarding and daily use, delivering measurable impact: +15% DAU and +20% successful customer onboarding.

Product strategy

UX Research & Design

Product delivery

Management consulting

AND Digital

Product Principal

2021 - 2025

Defined and championed a product-led-first process across the organization, driving discovery and delivery capabilities for major clients (e.g., With Intelligence, Sky UK, Delta Fiber Nederland).

Management consulting

Leadership

Product Owner

Product management

UX Design & Discovery

Product operations

Healthy Workers

Head of Product

2019 - 2021

As Head of Product at Healthy Workers, I set the product strategy through a scale‑up phase, led cross‑functional execution, and owned discovery-to-delivery across roadmap, UX, and go‑to‑market. I drove a successful brand redesign to lift awareness, established tight feedback loops that raised customer satisfaction by 30%, and launched an analytics dashboard that increased product adoption by 15%.

Product strategy

Product delivery

Hiring & People management

Discovery

Caro Health

Head of Product

2018 - 2019

I oversaw the design, development, and launch of a patient guidance app, shaping the end‑to‑end journey from consultation to follow‑up. I streamlined processes, directed sprint planning, and led cross‑functional delivery under tight deadlines—driving measurable outcomes with improved retention and smoother patient experiences.

Product strategy

Sprint planning

Discovery

Product delivery

Fonk (Faraday)

Product Director

2018 - 2019

I was Product Director at Fonk, driving product‑led innovation across diverse clients and sectors. I led discovery and service design for Komgo’s blockchain trade platform, ran a one‑week design sprint at Vivat, transformed Ostrica’s proposition, and shipped consumer experiences like Palthe.nl’s “you do you, we do the laundry,” while guiding ki – ING Private Banking’s concierge app from concept through UX, testing, and branding—using lean startup, design thinking, and agile delivery to move fast with clear outcomes.

Service design

Discovery

Design sprints

Agile delivery

Mobile apps

info - digital decoded

UX principal

2007 - 2016

At Info.nl, I led UX across complex, multi‑touchpoint products for clients including SNS Bank, Greenwheels, Vestia Groep/Stadswonen, de Goudse, Regiobank, Graydon and TomTom. I owned research, IA, and interaction design, partnered tightly with engineering, and drove conversion‑focused UX—delivering an award‑winning online banking platform for SNS Bank (DIA winner), a conversion‑driven redesign for Greenwheels (DIA nominee), service redesigns that improved task completion and satisfaction for Vestia, and scalable replatforming strategy for Graydon—while standardizing discovery and design practices to raise speed and quality across teams.

UX research

Information architecture

UX design

Leadership

Management

Let's Connect

Have a challenge you'd like to discuss? Reach out—I'm always happy to chat about product, growth, or what's keeping you stuck.

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From ambiguity to traction: launch quickly, learn fast, scale what works

What I deliver

How I help, by challenge

Our funnel leaks and conversion is flat

Onboarding is clunky; users don't activate

We need to move faster without breaking things

We're drowning in information; we need signals, not noise

We want practical AI—real efficiencies, not demos

We want a clear product strategy and roadmap—no fluff

How do we de‑risk GTM?

Design and engineering are busy, but outcomes don't move

Featured Work

Things I have done

Founder

Senior Product Owner

Senior Product Manager

Product Lead

Product Principal

Head of Product

Head of Product

Product Director

UX principal

Let's Connect

How I help, by challenge

Our funnel leaks and conversion is flat

Onboarding is clunky; users don't activate

We need to move faster without breaking things

We're drowning in information; we need signals, not noise

We want practical AI—real efficiencies, not demos

We want a clear product strategy and roadmap—no fluff

How do we de‑risk GTM?

Design and engineering are busy, but outcomes don't move

Featured Work

Things I have done

Founder

Senior Product Owner

Senior Product Manager

Product Lead

Product Principal

Head of Product

Head of Product

Product Director

UX principal